Commercial value LiYue: new change China mobile ecosystems

August 17, 2010

Akiko: ZhangSi LiYue new measures will make China mobile network providers toward the professional direction, its clear relationship, remove unnecessary business strategy, being practical and shrinkage thoroughly changed the chain. In early July, because China mobile (hereinafter referred to as mobile) may cancel the ebook subsidies, we share molest news like roller coaster, from the highest 175 yuan RMB to 96, drop to 45%. Although we say just hearsay, and eliminating subsidies hangwang President LiuYingJian said, \”because the secondary market slump is caused intentionally hit plate.\” In HanYingZhao | movement concerned with anonymous identity out: \”China mobile rumours did not intend to cancel the subsidy of e-book reader, but will give place move company right down.\” Even so, but whether SP (service provider), CP (content providers), or terminal manufacturers, began to feel mobile this ship has become more and more difficult. Investigate its reason, is on the ship, with the strategic adjustment regulators are changed. Elephant weight quick run to the dominant industry, although operators have no secret, but ever just follow the idea of China mobile, its business and can contribute to move, SP, income also better days of CP. Just like the nets, LingTongWang and TOM, through cooperation with the realization of mobile market, even in the development of Internet, sina also benefited from the crisis of mobile data service policy. Then, for the support of the shenzhou\’s mobile market. So well yue Mobile peremptory become listed companies in the industry of incubators. Although enslaved to become bigger and stronger, but after successfully listed, SP, CP for mobile or repudiation is fear. However, since LiYue rule of movement, it may change. First, change is in the development of mobile data service mode, and the conservative may tend to end a partnership listed dream. Frost &; amp WangYuQuan said Sullivan chief adviser, at the LiYue and deputy general manager or departmental lu LiYue adjustment, the work is responsible for data business, mobile data service development ideas start turning conservative. In the past, mobile value-added services for support, and adopt a cooperative partner is divided into patterns. Since LiYue stage, \”cooperation\” 2 words, mobile become simple support, mainly provides services to earn income. Using this model, the WangYuQuan think: \”this kind of mode and LiYue known as traditional network technology support mode of enterprise is similar. Therefore, had charge of the data business partner of lu xiangdong advocate mode is changed\”. A new business model may move to get rid of some drag, business model has also become quite clear, but in a single and mobile Internet era, this is the right way? Now the wireless Internet industry to rethink how in the day of life without operators. \”Although mobile network support in foundation plays an important role, but mobile data services, in the development of conservative, will quench the cooperation and many of the wireless Internet application enterprise enthusiasm.\” In WangYuQuan appears in the rapid development of Internet, mobile phase, perhaps is not suitable for mobile clear and SP, CP cooperation. In the era of mobile WangJianZhou called \”elephant elephant, the theory of\” run in communications circle is widely circulated. And LiYue seems to vary. First, he will give the elephant thin body, and the strategy in addition to data business, but also in the attitude of terminal. Don\’t do eldest brother to practical since entering, custom, 3G era subsidies these words have been made public, it is strange, operators hope with good terminal to attract customers. The brunt of the Internet, mobile large-scale Internet 2009 years, the maximum subsidy amount subsidies as 1000 yuan, and the Internet in less than a year. Undoubtedly, mobile and cost a lot of money, but the most tragic end subsidies to hardware manufacturers. \”The mass production and don\’t sell many, many human, material and productivity, and finally produced no profit.\” One of the Internet and homebred brand manufacturer had to reporters that half. Now, turn the ebook. Although we are not willing to admit, but operators have predisposed toward \”, \”is not valued ebook undisputable fact. According to China Internet network information center (CNNIC) recently issued by the first 25 times Chinese Internet development, the statistics report at the end of 2009, the mobile phone users are 75.4% using mobile reading this application, in the second mobile applications. However, this product is a few ebooks, most mobile phone use and the platform for ebook clearly not satisfied. According to China\’s publishing science research institute of the last national reading investigation and analysis report: 18 ~ 70 years in mobile phone reading this field average cost is number 5.85 yuan. For operators, obviously this income can counteract its nearly 1000 yuan subsidies. With the concept of tablet PC, pure ebook product market scale difficult to move. In the era of Internet, if mobile is willing to pay a sum needed, auto manufacturers to join 3G terminal games, So in LiYue era, mobile was reluctant to continue to pay raise could not bring income terminal. We are a manufacturer for hardware such as Internet, the manufacturer. LiuYingJian has said, even without subsidies, we have many channels. However, the move is not a simple channels, but a chain of resource platform. Lost the backer, if does not have the ability to integrate the amazon that super - can focus the copyright, content resources to provide users with convenient rich subscription service - rely solely on hardware is difficult to walk away. Obviously, as SP, CP, hardware manufacturers also need to think of the road after losing operators should go. After all, before moving to the terminal, what can receive only in production subsidies already did not exist, in LiYue \”don\’t do to pragmatic attitude of\” eldest brother, small terminal manufacturers will be fewer opportunities. Actually, LiYue thin body moves so might not ends, not only foreign partners, and action, there is speculation, mobile OPhone \”, \”ronaldo this newspaper reporters from OPhone\” hope can have the father, \”said the move HuangXiaoQing institute in confirmed. Currently, the Android overshadowed by operating system, based on the development of the Android OPhone but not in a market. Listing for mobile terminal types for manufacturers, have turned to look Android. Even the domestic handset manufacturers representatives, once the association also support OPhone began to develop their own terminal \”music please\”, and most international manufacturers also launched a OPhone no action after the terminal. OPhone closed in WangJianZhou times seems unlikely, he said, the OPhone mobile phones to the price down, 1000 yuan of OPhone mobile is the ultimate goal. However, since the sales data is not ideal, to form scale, low price, only rely on subsidies seems to move on. And LiYue a stage to spread rumors might OPhone reinforces aside. By LiYue data to business and terminal attitude, can form the benefits package will immediately. With the development of OPhone current situation, there is suspended. In the era of WangJianZhou move is a real elephants, in addition to their system, also gathered vast fortune of rich with its partners, mobile communications industry is in the home. Today, new mobile is the LiYue towards professional network provider direction, cooperation, remove unnecessary business, industry chain of many companies seem to adapt to a \”no\” of the day in mobile. J: corrTxt_01 {techniques - top 1px dashed C8D8F2 #, Would 10px: top, - } {the font corrTxt_01 h3, weight: bold, - 5px 0 0 padding: 3px, Competition - 25px; line: Would: 0, CorrTxt_01 ul {padding. 0 0 0 18px; : } {corrTxt_01 ul li j font size: 14px; - Competition - 164.28%; line: } & gt, Reports LiYue: new mobile interconnection chopping: mobile time leading mobile Internet LiYue across three hurdles to move ahead in LiYue three hurdles chairman and CEO of moving a clear division of LiYue assistance for LiYue upper VGM in mobile Internet strategy. 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